Mexico City and Cancun in the Mexico Caribbean region are MICE hotspots on account of excellent facilities including numerous 4 and 5 star hotels and venues. The requirements that European tour operators have for MICE travel products in developing countries cover the following: As a first step, you should read the CBIs What requirements must tourism services comply with to be allowed on the European market and familiarise yourself with the comprehensive details of legal, non-legal and common requirements. Despite involving different sizes and complexities, all of these event types got one thing in common. Many countries. Conferences take meetings to the next level and are designed for a large corporate group to share knowledge across several days. MICE tourism is an important part of the tourism industry in the South American region. Leading associations, such as Meeting Professionals International (MPI), take these opportunities to show off their best workforce and how they have a vibrant community. This figure hints at the true dimension of a type of tourism, MICE tourism, destined to be one of the backbones of the service sector worldwide. Besides, one needs to go out there and explore. What requirements must tourism services comply with to be allowed on the European market, Global Business Travel Association (GBTA), four in 10 business travellers planning to fly less, How to respond to COVID-19 in the tourism sector, Tour Operators - Global Protocols for the New Normal, the importance of health and safety in business tourism, 10 tips for doing business with European tourism buyers, ISO (International Organization for Standardization), How can tour operators contribute to sustainable tourism, Market and communicate your green credentials, 7 tips for hotels looking to attract more bleisure travellers, How to be a successful tourism business online, 10 tips for finding buyers on the European tourism market, business travel-ready Airbnb listings can generate more revenue, Indonesia Inbound Tour Operators Association (INTOA), The European market potential for MICE tourism. This means that hybrid events (a mix between virtual and in-person events) are likely to increase. Not spying in an illegal way. Think of it as an audience that could be accessible to any tour operator (provided you're interested in This blog, How can tour operators contribute to sustainable tourism offers some practical advice. After all, what could be better for our ego than finding people who think like us? Switzerland, all In addition, a well established tourist offer such as that of the Spanish islands, or coastal regions like. Its portfolio includes luxury resorts, destinations throughout Indonesia and a range of suppliers and partners. The State Statistical Office of North Rhine-Westphalia, IT.NRW, registered 3.2 million arrivals and 5.6 million overnight stays in Cologne . are recommending the use of "events industry" to be an umbrella term . It encompasses four niche areas, which are: As you can see, MICE is actually an acronym used to group together the four tourism types mentioned above- contrary to popular belief, it has nothing to do with rodents! Many conferences may move towards a hybrid approach of online and physical attendance. The companies associated with this municipal body will play an important and even more central role in the capital's MICE . Put simply, MICE stands for Meetings, Incentives, Conferences & Exhibitions. Individual business travellers cross all the major consumer groups of Baby Boomers, Gen X, GenY/Millennials and the newest generation to enter the workforce, Gen Z. Millennials travel most for business, and are very keen to do so. We care about making events a sustainable experience and always keeping ourselves updated to encourage innovation. The structure of the MICE (Meetings, Incentives, Conferences and Events) travel industry is very complex. Growing evidence has indicated that overweight/obesity can change the bone marrow microenvironment, which affects some properties of BMSCs. For instance: cities like Orlando, Florida (FL) and Chicago, Illinois (IL) are ready to hold over 200 corporate conferences every year. But as well, their demands and expectations might also be one level higher. The EU Digital COVID Certificate issued to vaccinated people would restore confidence and the ability to travel freely. The MICE industry is working to improve its sustainability credentials to meet the needs of a traveller base that seeks to minimise its impact on the destination. MICE tourism is a multifaceted industry, involving a number of tourism stakeholders. A European poll found that changing habits during the pandemic and concern over climate change led to four in 10 business travellers planning to fly less. Traditionally, MICE encompasses mostly business events. The alliance also works to improve the professionalism and sustainability of the sector. However, while they will not necessarily expect the level of service they would get in a luxury hotel, it is important that the quality of the accommodation is good, clean, and safe. That includes expenses on lodging, hotel booking, food & beverage, facilities, air tickets and ground transportation to and from the congress they'll attend. The operator also founded MICE Indiaa, an award-winning specialist digital MICE magazine that offers a range of executive MICE development training and management programmes for the sector, as well as publishing expertise and insights. At Dextail, we are specialized in organizing events for companies and business meetings, and we have extensive experience making a multitude of corporate events a success. Reprinted by permission. Today, the MICE tourism industry moves 280 million people a year in the world, which represents a quarter of the worlds tourists. Download the CBI study. reserved. Now a more important role is being taken on in MICE tourism by the possibility of staging hybrid events which combine face to face and digital components (also pending the development of the metaverse as a far more down to earth idea than the current one) and a greater awareness of the worker in matters such as safety, health and sustainability. The initials MICE refer to four concepts: Meetings, incentives, conferencing and exhibitions, which make up the group of activities (or some of them) which form part of this type of business tourism. The operator is a member of several associations including the Association of the Indonesia Inbound Tour Operators Association (INTOA) and Pacific Asia Travel Association (PATA). Meetings can be short in duration (e.g. However, the Global Business Traveler Report 2021 found that 96% of business travellers consulted stated they were willing to travel in 2021, but 68% want to make their own travel decisions and 72% rank flexibility as key to business travel in the future. In other words, that represents 8.5% of all the top international events in the planet. The ISO 20121 is the Standard for Sustainable Events offering guidance and best practice to help manage events and control social, economic and environmental impact. What are the requirements for tourism services in the European market? Artem has a doctor of veterinary medicine degree. Both markets are important depending upon your product. The Bottom Line. Organizing a MICE event will bring advantages to your company and its workers. What is the demand for outbound tourism on the European market? Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on WhatsApp (Opens in new window). more information Accept. This study uses LDA to extract topics within the contents of news articles on DMZ tourism. A total of 23,093 news . The corporate events work on the development of the professionals already working in the company, through lectures, congresses and training opportunities. Nattrip is a local tour operator offering a range of travel experiences including MICE travel products of incentive travel, team building and corporate travel. The acronym MICE is a general term for the events industry itself. Of the annual events, these are some of the most prominent in the industry around the world: hbspt.cta._relativeUrls=true;hbspt.cta.load(216693, '6659b881-caf6-4607-82dc-41f1b39bca1b', {"useNewLoader":"true","region":"na1"}); Got a story to share? Its an incredible growth rate that brought Spain to the Top 10 tourism market economies in the world, with China, Japan, Hong Kong, USA, France, Italy, India, Germany and United Kingdom. A big part of the tourism and hospitality industry is MICE tourism. Distance to travel will have the largest impact on time to recover. However, the approach to this market is fundamentally different from that of leisure tourism. This niche hospitality market has seen hotels having to create jobs for innovative meeting planners and professional conference services staff, as well as develop industry-specific programs to add new dimensions to their overall service infrastructure. It generates employment throughout the year both for hoteliers, hoteliers and other professionals in the sector as well as for event and travel agencies. If you are looking for a way to motivate your staff and enhance productivity, retention and output throughout your business, then incentive travel is often a worthwhile investment. Bone marrow-derived mesenchymal stem cells (BMSCs) are promising candidates for cell-based therapies. In some countries, MICE is called Business Events. What competition will you face in the MICE tourism market? 2023 EHL Hospitality Business School, Innovative creativity is needed to design original event concepts, select the right venues and market effectively. In the future however, it is highly anticipated that both Millennials and Gen Z will be important growth markets for the sector, and also for bleisure. According to Expedia, 60% of business trips are extended for leisure purposes and participants are often prepared to travel beyond the business destination to do it. Business planners want to be especially reassured when dealing with their suppliers. Therefore, recognizing, the travel and information searching behavior of tourists is crucial for the national tourism authorities to articulate themed planning and formulate. It also offers bespoke tours to leisure travellers. Corporate partners and customers are prominently listed, which is a good idea to foster trust among new customers. What are its main characteristics and what direction is it taking in a future marked by digitalisation and a virtual environment? However, as younger business travellers are seeking authentic travel experiences to enjoy while away from home on business, Airbnb is also an important channel and the OTA has created a unique page on its website for business travellers: Feel at home, wherever the job takes you. This ranges from small meeting to large meetings. Globally, this industry alone generated more than US$ 1 trillion worldwide in 2017. The MICE industry is dominated by Europe and the Asia Pacific regions, which together account for a 70% share of the value of the market for both domestic and international travellers. Team-building events are common in the corporate sector, and industry events, tourism for example, are often high-profile and costly to implement. Shanghai and Beijing are the leading destinations for MICE trips, followed by Guangzhou, Hong Kong and Macau. The Meetings segment is the largest of the four. Required fields are marked *. Types of meetings include (but are not limited to): Traditionally, meetings have been predominantly face-to-face, however recent years have seen a big shift towards virtual meetings, which was accelerated by the COVID pandemic and subsequent and rapid move to digital means around the world. There are two major end-markets for MICE: Companies and associations vary in size and there is no typical type. What does MICE tourism consist of? MICE event locations are normally bid on by specialized convention bureaus in particular countries and cities and established for the purpose of bidding on MICE activities. Become an EHL Insights contributor, EHL GroupRoute de Cojonnex 18 1000 Lausanne 25 Switzerland. Are knowledgeable, professional, and prepared. Benefit trips connected with the corporate social responsibility of the company. Honesty and integrity are equally important. Thus, creating the possibility of exchange of information among this number of people is fundamental. In Spain, it generated 178 billion Euros in 2018, representing 14,6% of the countrys GDP. I have read and accept the Privacy Policy and the Legal Notice, C. de la Tcnica 5, Based in Jakarta in Java, Panorama Destination is a destination management company that provides logistical support for the MICE industry. The attributes of a MICE destination have been shown to have a vital role on the formation of its touristic image. It is continuously cited in the 1st position of Meeting City ranking of Union of International Associations (UIA). Offering easy-to-use tools and a 24h support team, InEvent empowers businesses to build strong customer relationships through memorable virtual and hybrid experiences. Thanks to this, you do not have to carry the documents,and do everything almost automatically and remotely,which in the end will allow you to travel without restrictions almost all over the world. Mice tourism is a prominent part of the tourism industry, yet many people have no idea what MICE means! To work with the European market, MICE suppliers must be knowledgeable, professional and prepared. Travellers are willing to travel beyond the business destination for leisure. You must also establish new booking terms and conditions and clearly state what cancellation and waivers you will offer to your buyers during the pandemic. Companies around the world turned to technology to continue doing business, which saved time and money on business travel. It is business tourism at its finest, aimed at bringing together top professionals from every sector in an enhanced, tailor-made hospitality setting. It is worth mentioning that the projects that are well positioned, are more likely to approach and retain customers, as they are well regarded by the public. Consult the CBI study, How to respond to COVID-19 in the tourism sector for tips on preparing for the future recovery of the tourism sector. Lets say: a company that spies their competitors must be present to the events where theyll be. As we are already familiar with the most important aspects of business tourism, let us see examples of what the most common activities and principal motives are for business trips in Spain. MICE tourism is business tourism that includes Meetings, Incentives, Congresses and Events. Both platforms also offer listings of attractions and things to do. We, human beings, tend to look for belonging and a sense of community. The website is translated into Chinese and English. For the event itself, the customer to take in consideration is the larger audience, composed by the attendees and visitors. As an emerging market, the value of Indonesias MICE industry is set to exceed US$3.5 billion by 2025. MICE travel has been badly affected by the COVID-19 pandemic. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or education purposes. In the short to medium term, local operators in the MICE sector should focus on local and regional markets, as there will be more opportunities for them. For the tourism sector: The MICE sector is a dynamic element of tourism thanks to the following qualities: Seasonality: This type of tourism is maintained throughout the year and allows business to be generated outside of the high seasons of summer and Christmas, which is when leisure tourism moves the most. For the future, India is well-placed to increase bleisure offers its exceptionally rich culture and heritage gives multiple opportunities to provide the business traveller a wide range of unique experiences. This study has been carried out on behalf of CBI by Acorn Tourism Consulting Limited. The types of technology most commonly used by the MICE industry are: Virtual and/or hybrid events look set to remain an important part of MICE in the future. I have no forecast to work in any other industry, says Paula Lewis, Marcomm professional that organized events to brands such as Visit Florida and Choose Chicago. The MICE industry in Spain has great growth potential and must focus on innovation and sustainability. As MICE event has a limited duration, it can boost the economy of a whole city, country or region. For tips on doing business with European buyers, consult CBIs study. [1] Other industry educators[who?] Companies are prioritising the need to protect their employees when they travel and will expect their suppliers to do the same. Every European country has different rules and you should do your own research to find out what they are. The growing trend for including leisure activities whilst on a business trip (bleisure) offers numerous opportunities for local tour operators to enter the market and develop leisure tourism experiences for business travellers. As a business you can play a role in the facilitation of the event itself, or . The platform can be used to promote upcoming MICE events for tradeshows, hotels, conventions bureaus and other business events. The great advantage is in the technical improvement of employees, who can use their knowledge to improve production processes. 2006; Fenich, 2008). What are the prices for MICE tourism products on the European market? This is far from true. There are numerous specialist operators on the European market. They have tons of updated info to help event pros and students to keep up to date. Incentive travel trips as perks to motivate employees. WeChat, the communications and retail platform, has been optimised to include features such as event registration and payment, real-time customer service and feedback, and onsite social engagement. MICE travelers also usually spend 17.5% more than leisure tourists. MICE tourism acronym stands for Meeting, Incentive Travel, Conferences and Exhibitions. [citation needed] Today it is usually used to boost hotel revenue. A conference is an event that facilitates presentation, discussion and the showcasing of work within a professional network. Luxxury MICE is a business travel management company with offices in several locations including Mumbai and New Delhi, which designs bespoke corporate travel itineraries for the domestic and international market. We can define MICE as unique market and type of travel and tourism. The structure of the MICE (Meetings, Incentives, Conferences and Events) travel industry is very complex. To sell your MICE travel product to European business travel operators, consult the CBI study 10 tips for doing business with European tourism buyers. The strategic agreements covered exchange of best practice, joint promotional campaigns and sharing of key information for mutual benefit. If we focus on cities, we see how Spain has two cities in the top 10 of the best destinations for business tourism, Barcelona occupying second place, and Madrid sixth. Contact the Dextail team if you are thinking of organizing a business event outside your city and we will make sure it is a success. Examples include. Offsite events tend to increase the motivation of workers thanks to breaking with the work routine, they help to strengthen interpersonal relationships both internally and between workers and clients, and encourage the exchange of ideas and projects. Through the last decades, they generated long-term economic growth and development to their destinations. The MICE market is very complex and there are many interlinked services provided by a wide range of suppliers. This process of marketing and bidding is normally conducted well in advance of the event, often several years, as securing major events can benefit the local economy of the host city or country. [citation needed], Most components of MICE are well understood from their names, perhaps with the exception of incentives. The operator works with a range of different suppliers including hotels and conference centres, corporate meeting planners, catering suppliers, accommodation providers, incentive houses and trade organisations. It is important to focus on the local and regional markets in the short to medium term while the long-haul business travel market begins to recover. It is also because our world has become more interconnected and globalised, thus requiring more meetings, conferences and other events that require international travel. MICE tourism is typically tourism provision that is planned in advance and designed for large groups of people for particular purposes. But who are these traveler and what they look for? Which trends offer opportunities or pose threats on the European outbound tourism market? With more than 16,000 kilometers of coastline, more than 6,000 islands and islets, and a well-established tourism industry, Greece presents a prime investment opportunity in the Tourism sector. Recently there has been an industry trend toward using the term "meetings industry" to avoid confusion from the acronym. In fact,commercial travel and MICE events go back to the Middle Ages. It encompasses four niche areas, which are: Meetings Incentive travel Coferences Exhibitions As you can see, MICE is actually an acronym used to group together the four tourism types mentioned above- contrary to popular belief, it has nothing to do with rodents! Your main competition is other providers selling similar products. It also indicates the scope of the challenges which must be met in coordinating the activities of different stakeholders to ensure that the MICE tourism industry is sustainable and effectively managed. last a couple of hours) or long (e.g. The successful business we have generated has been due to consistent marketing efforts in the European and regional markets, and includes medical professionals, NGOs such as Rotary International, and local companies. Your email address will not be published. MICE tourism is a part of the business tourism industry. The MICE customer has high expectations for high-quality services and personalised customer service. MICE tourism is known for its extensive planning and demanding clientele. Therefore, to work successfully in the MICE sector, you must ensure that you: Post-COVID, health and safety protocols are paramount, especially when big groups of people come together for events or large meetings. There is also potential for Artificial Intelligence recognition and Virtual Reality interaction. But as well, their demands and expectations might also be one level higher. This study aims to extract topics from news articles on DMZ tourism published between 1990 and 2020. Over the years, Going Places Tours & Travel Zambia has also included business travel in its strategic plan. Innovative creativity is needed to design original event concepts, select the right venues and market effectively. It is characterized by its seasonality (these trips occur without distinction throughout the year) and its great economic impact, since on average they generate 30% more spending than holiday or leisure tourists. It specialises in the Eastern European and Russian markets and takes part in a number of international fairs in its key regions each year. In that era, commercial travel was common for the promotion and sale of agricultural or technological products ( technology understood as that of the epoch ), already making a clear professional distinction between the artisan and the commercial world. If you enjoyed this article, you may also be interested in: 2023 Dr Hayley Stainton, all rights reserved. Large events including the major tourism fairs at ITB Berlin and WTM London were hosted virtually in 2020 and 2021, and many other international, regional and local conferences were also moved online. Bleisure travellers do not necessarily plan or book their experiences in advance, giving good opportunities to market activities at the destination. rights Therefore, corporate events can function as a motivating action, especially when aligned to meet the wishes of employees. The MICE Industry can be broken down into four big groups. MICE tourism is any tourism related with business trips for meetings, incentives, corporate events, seminars, congresses the principal element is the motivation of those in the world of work by shifting from one location to another. Exhibitions are often large events involving large amounts of people. The MICE industry size was valued at $805 billion in 2017 and was expected to grow at a CAGR of 7.6% to reach $1,439.3 billion by 2025. Source: Exhibit from For corporate travel, a long recovery ahead, August 2020, McKinsey & Company,www.mckinsey.com. You can download WTTCs Tour Operators - Global Protocols for the New Normal for more details about the protocols for the MICE segment and decide whether to apply for the Safe Travels Stamp Application.